NO.10
PERSEVERANCE
ISN'T SEXY
BUST THROUGH FEAR | 2025
A Bustinator Take on Steve Jobs’s Battle-Tested Truth
Steve Jobs didn’t just build computers. He busted through every wall the world threw at him. Got fired from his own company? Cool. Came back and made it the most valuable business on Earth. Diagnosed with cancer? He kept creating until his last breath. So when he told an interviewer in 1995 that "about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance"—you better believe that wasn’t just a clever soundbite.
That was a battle cry.
..PASSION AND PERSEVERANCE ARE LIKE ROCKET FUEL AND IGNITION.
Perseverance Isn’t Sexy, But It’s the Whole Damn Game
Let’s be real—everyone loves to talk about success like it’s a highlight reel. Fancy titles. Polished logos. Overnight wins. But that’s not how greatness gets built.
Greatness gets built in the trenches.
It’s the drag-your-bloody-knuckles-back-up kind of grind.
It’s the keep-moving-when-your-legs-are-on-fire kind of stamina.
It’s the screw-this-I’m-doing-it-anyway fire in your gut.
Jobs got it. He knew that passion and perseverance are like rocket fuel and ignition. You need both, or you’re grounded.
He once said:
“It’s pretty much an 18-hour-a-day job, seven days a week for a while. Unless you have a lot of passion about this, you’re not going to survive.”
Translation? If your heart’s not in it, your hustle won’t hold up.
Passion Isn’t a Buzzword—It’s a Survival Tool
Without passion, you give up the second things get hard. And spoiler alert: things will get hard. Rejection, doubt, slow growth, haters, self-sabotage—you’ll face them all. Passion is what keeps your fists up and your head high.
But passion alone doesn’t pay the rent. That’s where perseverance kicks in and says: “Let’s go another round.”
Jobs got kicked out of his own company. Most people would’ve crawled away and written a memoir. He built NeXT. Then Pixar. Then walked back into Apple and rewrote history.
That’s what we call busting through the bullshit.
So...How to Get Your Bustinator Perseverance On
Want to know what separates winners from whiners? It ain’t talent. It ain’t luck. It’s this:
1. Failure is Fuel
Get knocked down? Good. That’s one more reason to stand up swinging.
2. Build a Cast-Iron Mindset
Expect resistance. Train for it. Turn “Why me?” into “Try me.”
3. Stay Lit with Passion
If it doesn’t make you want to leap out of bed and fight for it—ditch it. Find what does.
4. Roll Deep with Believers
Build your ride-or-die circle. Not yes-men. Warriors. Mentors. Fire-starters. People who remind you of your “why” when you forget.
5. Lock in on the Long Game
Zoom out. Don’t let today’s failure blur tomorrow’s vision. You’re building a legacy, not a weekend win.
Final Word from the Bustinator
You want to build something great? Expect pain. Expect doubt. Expect storms. But if you’ve got that fire, that obsession, that vision—and you’re willing to show up every single day no matter what?
Then you’re already one of the greats. You just haven’t crossed the finish line yet.
Now get up.
Get loud.
And bust through fear like your legacy depends on it—
Because it does.
#BustThroughFear
#BustOutOfStagnation
#BustIntoSomethingGreat
#SteveJobsStyle
